We've noticed that at some old dilapidated ranges you can
shoot for free.
Zero Training Value = High Cost to Shoot.
Free has hidden costs. Most of us have limited
ammunition budgets. Which means we don't like to waste ammo. Indeed most of us want something in return when shoot up our hard earned dollars in the form of ammo. Thus, shooting is never "free" and is very costly indeed if all one gets in return is a piece of paper with a bunch of holes in it.
Free Range Chickens Maybe Grand but Free Ranges Aren't So Great
Standing still shooting at still targets is worth little when it comes to real world shooting experience. This means that no matter how little you pay to shoot in a loud, cramped old range where the air is filled with choking dust there is a cost - in wasted time and wasted ammo! In fact, instead of risking our health and safety in a range 25 years past its prime, most of us would be better off staying at home to shoot soda bottles in our backyards.
Aren't Business in Business to Make a Profit? So Why Is Everything Free?
The truth is that when a range is beyond its useful life or has become dangerous with old age, the owners often get panicky and desperate that lure in unsuspecting customers. That's when they start giving away annual memberships to anyone who will take them. Very simply put they are giving away those memberships because that most people realize that a membership to shoot in a loud, cramped, smokey, lead contaminated range is worth exactly NOTHING!
Range 1: Bright, clean and always with FRESH AIR to breath! |
The Frontier Difference
Range 2 Identical to Range 1 - both have the ATS System! |
On the other hand if you want to have fun AND challenge yourself to improve your shooting skills you can come to Frontier Firearms.
At Frontier Firearms our range memberships are not free because they have value.
Whether you're shooting for fun or working to develop life saving skills our ranges are the best there are.
Our ATS - turning, moving Active Target Shooting system allows everyone the opportunity to challenge themselves against the same gear used at the FBI Academy.
At Frontier every visit is be different. Every course of fire can be unique.
Unlike ranges built 25, 30, or more years ago where you must manually run a target out to a guesstimated distance before plinking away at stand-still targets, at Frontier you push a button on an electronic controller that sends your target to the exact distance of your choosing where you can shoot at the target as it faces, edges, and faces you.
Or if you want some real fun or a training challenge, you can engage one our programmed courses of fire.
You begin the program and the target takes off...
Our ATS - turning, moving Active Target Shooting system allows everyone the opportunity to challenge themselves against the same gear used at the FBI Academy.
At Frontier every visit is be different. Every course of fire can be unique.
Unlike ranges built 25, 30, or more years ago where you must manually run a target out to a guesstimated distance before plinking away at stand-still targets, at Frontier you push a button on an electronic controller that sends your target to the exact distance of your choosing where you can shoot at the target as it faces, edges, and faces you.
Or if you want some real fun or a training challenge, you can engage one our programmed courses of fire.
You begin the program and the target takes off...
Your target racing down range... suddenly it stops, turns and you fire!
You squeeze off a second round but miss big time because the target's already gone!
Now it's racing at you as fast as a man can run -- only this time you're ready.
When it finally stops just feet in front of your face, you know you've got it!
Bam! Bam! you fire! Oh! no! you just killed the good guy!
Our ATS - Active Target Shooting system makes every shooting session an adventure. Every visit can be as challenging as you want it to be. No more wasting money plinking at boring, there we said it, stationary targets.
Only our ATS system offers real world training that no other range can touch!
That's why we charge money for our memberships. Quality isn't free and the best doesn't come cheap.
And you'd better believe that when it comes to modern shooting ranges you get what you pay for.
You squeeze off a second round but miss big time because the target's already gone!
Now it's racing at you as fast as a man can run -- only this time you're ready.
When it finally stops just feet in front of your face, you know you've got it!
Bam! Bam! you fire! Oh! no! you just killed the good guy!
Our ATS - Active Target Shooting system makes every shooting session an adventure. Every visit can be as challenging as you want it to be. No more wasting money plinking at boring, there we said it, stationary targets.
Only our ATS system offers real world training that no other range can touch!
That's why we charge money for our memberships. Quality isn't free and the best doesn't come cheap.
And you'd better believe that when it comes to modern shooting ranges you get what you pay for.